The ''Pudsey Bear'' becomes fashion icon for charity!

''Children In Need'' is a charity association that always gathers the support of famous people.This year, people of fashion helps this organization by designing an adorable ''Pudsey Bear'', at the most stylish version!

Firms such as Alexander McQueen, Prada, Victoria Beckham and Louis Vuitton are some of the designers and the collection will be auctioned by Christies at November 15, and of course all proceeds of this event will be given in charity.

The classic British teddy bear ''Pudsey'' presentes with different materials like suede leather and Swarovski, depending on the different style of each house and designer.

"I feel how important is the purpose of this fantastic collection and it was so nice to work with all of the designers. The organization ''Children in Need'' is such a big community that helps all the children that have need and, I feel that me and the designers, we feel privileged to have the opportunity to contribute it, "said Katie Grand, editor of magazine Love.